It was used during the 1920's in store windows of Winchester Stores, Winchester Repeating Arms own line of hardware stores. This panel set advertises Rifles (Model 01, 10, 95, 94) and Ammunition on one side and Flashlights on the reverse side. The release date was July 13, 1922 and was continued use at various times throughout the year. Panel sets, consisting of five 40" x 19" panels, were introduced in March 1920 and continued through approximately 1928. Originally printed on one side of the thin cardboard panel Winchester quickly saw the economy in printing on both sides and double sided panels were introduced in September, 1920.
The scenes on each side of the panel were targeted for display during specific weeks designated by Winchester. Each panel was made to be slipped into a wooden five panel frame, also supplied by Winchester. It appears that Winchester produced at least 29 one sided sets and 47 two sided sets.The best reference book on this subject is the Winchester Rarities by Tommy Webster and David Kowolski. Some of the sets that I have for sale are pictured in this book and identified in the description. I typically show photos of one or both sides of the panel set from that book when possible. Some of the panel sets I have for sale were not shown in the book as they were not available at the time of publication.
The panel sets are colorful and present a breathtaking image when arranged in order. The individual panels are fragile due to the lightweight construction.
Edge damage from inserting and removing from frames is common but such damage is typically hid from view by the wood frame. Those that are not on foam core should be protected as such for preservation. Or displayed in a frame if you have one. I have no frames available for sale.
Description of this panel sets significance from the owners' web site is as follows. (July 13-19, 1922)- a very rare Winchester 5-panel set-(complete). Yes, this is the one from the Winchester "RARITIES" book-pp.Tommy didn't even have this set, its rarely found intact with all 5 panels! (Side-#1) Titled "RIFLES and AMMUNITION"-The center three individual panels feature a. 401 Auto-loading RIFLE, a Model-95 and the best of all, a very desirable panel showing the "MODEL-94". Each end panel shows METALLIC AMMUNITION for these RIFLES and what is really rare (Ammunition for the Winchester Model-86).
THIS IS THE ONLY 5-PANEL SET THAT FEATURES ANYTHING ABOUT THE WINCHESTER MODEL-86! Note-this is one of the very FEW 5-panels sets made exclusively for "BIG GAME", it mentions DEER, MOOSE and BEAR!
Panel#5-for MODELS 94, 92 and 86.32-40. Again, each panel (on both sides) has the red "WINCHESTER" in STAGGERED SCRIPT LETTERS, making each panel a Prime candidate for use in different Winchester collections. (Side-#2)-is interesting in that it features 5 different Winchester FLASHLIGHTS or BATTERIES, including a GIANT Picture of a 1923 SPOT-LIGHT model with a CURVED LENS and another with a cutaway Winchester BATTERY.
In total MINT CONDITION, no restoration of any kind! Very, Very rare in its complete form, another of the top "10" panels. At the present time, at least TWO PANELS will appear in the new M-95 book! I note that there is some reflective flash in my photographs from lighting.
The colors are true and vivid. There is some light staining and edge wear on the panels and seen in the photos.This panel set is not mounted on foam board. Unless noted the items listed are original and not restored, not reprints. Please bookmark my site and check back throughout the coming months. This item is original without restoration of any kind. The panels are sandwiched between lightweight pieces of plywood for protection, a method I have used successfully many times over. The item "Rare Winchester Store 5 Panel Window Sign Display Rifles Ammunition Flashlights" is in sale since Wednesday, November 16, 2016. This item is in the category "Collectibles\Advertising\Merchandise & Memorabilia\Store Displays". The seller is "nce1" and is located in Duluth, Minnesota.
This item can be shipped to United States, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, Sweden, South Korea, Indonesia, South africa, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Israel, Mexico, New Zealand, Singapore, Switzerland, Norway, Saudi arabia, Ukraine, United arab emirates, Qatar, Bahrain, Croatia, Malaysia, Brazil, Panama, Jamaica.