There is absolutely no serious rust. Could easily be cleaned up and painted. The mounting base of the pole measures 20" by 16 1/2". I have a tractor to load sign onto a trailer.It will fit on a 16' foot trailer with the back end hanging out slightly. The item "TEXACO 1950's Gasoline Station 2 Sided Porcelain Sign 17'ft Pole Vintage" is in sale since Tuesday, November 12, 2019. This item is in the category "Collectibles\Advertising\Gas & Oil\Merchandise & Memorabilia\Signs". The seller is "845quartz" and is located in Amenia, New York. This item can't be shipped, the buyer must pick up the item.